In the spring of 2021, I interned for VaynerSports/VaynerGaming where I edited Instagram and TikTok content for household name in the gaming world, Kyle "Bugha" Giersdorf. Throughout the semester, I was expected to prepare and edit at least 2-3 clips per day for Bugha's Instagram. Depending on the post, I would also be expected to format the Instagram clips in the way that allows them to be posted on TikTok as well. The thing that I was most proud of from this internship was that we were uploading content at a very good rate and the engagement from his fans was good most of the time. That particular skill has always been something that I am sure to pay attention to.
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Vayner as a brand, whether that be VaynerSports or VaynerMedia, has been a dream company of mine since 2017 so to finally get the opportunity to not only work with them but also work with Bugha was very surreal for me. Since he is a household name in the gaming world, I was immediately on board to help with whatever they may have needed. I feel that me helping upload more daily content on Bugha's social channels was one of the reasons his following and engagement increased so much within the past six months. Instead of one person doing all of the work necessary for it, we have a small team now which is really rewarding at times. I hope to continue pursuing this job at Vayner and help with additional projects revolving around the gamers/streamers that they have signed. Some examples of this could be more attention to the YouTube video creation process, as well as possibly helping more clients. Video production has been a passion of mine for a long time now so it has been great to combine my other passion of gaming in there as well.
In this YouTube video this is just an example of us utilizing YouTube's "Shorts" that aim to mimic the same approach that TikTok has. This was a video that was originally posted to Bugha's Instagram with additional edits, but to take the raw form of the clip to use for YouTube was a good idea. Anything we can do to make clips universal for every social media platform is very beneficial. The best thing for Bugha as a brand to do is continue to take advantage of YouTube "Shorts" because it is in its infancy, and I am happy to have been apart of that process so far.
This is an example of a TikTok that I helped edit for Bugha's page. The link to the TikTok is embedded in this image. As you can see in the lower portion of the image, I added the lower third and logo and the keyframes so that they act as a progress bar. This is a running theme for most of the videos on Bugha's social media platforms. The difference between this and any Instagram post that we may do, is that I had to change the frame size when editing this video for TikTok because of how it is presented on that platform. Bugha's TikTok definitely doesn't get the traction that his Instagram may, but one could argue that the engagement is better. With more consistency on my end we could definitely be seeing his numbers rise within the next year. Me getting in the habit of converting most of the Instagram videos to TikTok was definitely useful in this regard.
This was one of Bugha's more recent Instagram posts as of April 30, 2021. This is an example of how I prefer the majority of his videos being formatted because you get that opportunity to put captions at the top of the actual clip. One of my biggest struggles ever since I began working with Vayner was simply coming up with creative captions at times when we haven't used this particular format in a very long time. I like to think that through this internship during the spring that I have gotten better at that. With the video above, when you watch the video it's almost like the caption writes itself. Casual and funny videos were what we were hoping we would have more of on his channels in 2021. I feel like we really stepped it up this year with the amount of those posts.
This video was fun for me personally because I am a fan of gaming creators on YouTube who have their editors write subtitles that go along with their funny conversations. This video was a "fail" that Bugha did where he was essentially responding to a fan's comment that asked him if he could commentate his own gameplay like another Fortnite creator, SypherPK, does. Bugha goes on to do this and ends up dying in the end. The takeaway for me is that this kind of content is fun for the fans, as it received good impressions and engagement, and it is also a very good way to make the content a little more diverse. Instead of a still caption over some gameplay, some fun subtitles are great to see with a creator like Bugha who usually does not have that. Much like other things in life, it is good to switch things up to sort of confuse the audience and see better results.
This style of video that I do for his socials is important because it is a way for me to use his face cam in the video if I do not necessarily have a caption in mind for it. I have always enjoyed doing the blue border around the face cam to match the theme of his branding. So with this you sort of get everything you need in a Bugha video but in a more condensed way. It is definitely more time consuming for me compared to any other method, but it is more rewarding when you see the final result. The face cam is a major way for the content to be even more entertaining than it already is. Whenever Bugha streams with a face cam I know that there will be good content to be made from it, no matter the game that he is playing.